y Book LICENSING ART 101 is a great place to
start, the first step toward achieving your goals in the industry;
it gives you an excellent grounding in all aspects of licensing
art and photography. For those of you who have read my book and
want to take it to the next level, I have “The Licensing
Course”. Besides expanding on the basics of copyright and
running a business, the core of the course is all about research
and how to understand what clients are looking for. I give you
websites to visit, research projects, I teach you how to look
at trends and what stores to visit to actually look at product.
It’s a comprehensive step-by-step approach to building
a better portfolio, one that ultimately has a greater chance
of taking flight in the market place. I have added a comprehensive
look at the digital aspect of licensing in terms of getting the
right types of digital files, as well as an in-depth look at
self-publishing. For a more detailed syllabus please visit my
website. In addition, I would like to offer you all an invaluable
tool that normally only artists I represent get access to - the
latest “trend information” with the purchase of my
course. This report will help you to understand what colors and
subjects the industry is looking for.
